At Trust In Sales, we help
master sales, land high-value clients, and create predictable revenue
Our proven TRUST-LED SALES™ system helps you scale with confidence and ease.
Stop selling products, services and benefits.
Sell trust instead
Once you get a client to trust you, you blow competitors out of the water by creating a buying environment they cannot compete in, placing yourself in a true blue-ocean position where trust, not price or persuasion, becomes the deciding factor.
In a market saturated with noise, differentiation no longer comes from what you sell, but from how safe it feels to buy from you. When you sell trust instead of features and benefits, you don’t just reduce resistance — you remove the comparison altogether.
If you are not deliberately creating trust you leave it to chance. And chances are you are losing sales.
The Personalization Code Method is a TRUST-LED SALES system. Designed to help you create the highest levels of trust with your client, and at the same time remove the anxiety associated with traditional benefits and features sales methods.
Buy the book that shows you how to unlock the proven system to make sales simple, stress-free, and highly effective - No pushiness, no overwhelm.
Who can benefit from this proven system
Are you a business owner or someone who controls the entire sales process?
Do you, or your team offer services and products through face to face interactions, whether in person or on video calls?
Does your sales cycle involve multiple touchpoints with prospects?
If you answered "yes" to any of these questions, our goal is simple: to help you double your current sales—or even surpass this. Reach out now for an honest, no-nonsense appraisal and let's start scaling your success today!
In response to a question on what qualities do the successful people you have worked with have, Dan Kennedy replied, “they are almost all great sales people”.
What we know about you...
As a business owner, you might not see yourself as a "salesperson." But if you’re having conversations with potential customers about your product or service, you’re already in sales.
If you’re making proposals, delivering presentations, or pitching your offerings—you’re selling.
You didn’t start your business to become a salesperson, but without mastering sales, even outsourcing or hiring a sales team could lead to costly mistakes.
We get it. That’s why our proven TRUST-LED SALES system is designed specifically for entrepreneurs like you—who want to close deals and grow their business without the overwhelm.
"Successful business leaders often say that the ability to sell is one of the most critical skills for long-term success."
How You’ll Benefit from Our Proven System
Our aim in working with you is to:
Double Your Conversion Rate: Turn at least twice as many inquiries into sales, while reducing the time and effort spent on acquiring new clients.
Eliminate Sales Stress: Replace the anxiety of selling (or not selling enough) with the satisfaction of closing deals confidently and consistently.
Scale with Confidence: Gain the knowledge and confidence you need to successfully hire and manage a sales team, empowering your business to grow.
An Automated Sales System, Working for You 24/7
Our expert team will set up your fully systemized TRUST-LED SALES process, crafting tailored messaging for you—or, for the DIYers, we’ll teach you how to do it yourself.
Think of our sales system as a dedicated salesperson working around the clock. It keeps prospects engaged, filters out unqualified leads, and makes it easy to track every inquiry.
The result? More sales, higher revenue, and a smoother, more efficient sales process.
Sales Coaching Tailored for Business Owners Like You
We understand—you didn’t start your business to become a salesperson. But if you want to grow, you need clients to buy your products or services.
Our coaching is designed specifically for people like you, focusing on building trust and nurturing strong, personalized relationships—not hard selling (because it’s simply not necessary). With just a few simple techniques and changes to your sales process, you’ll be positioned to close 100% more of your prospects.
And even if you outsource your sales or hire a sales team, knowing how to effectively manage the process is key. Without this knowledge, you could be leaving thousands of pounds on the table.
Praise for the Personalization Code Sales Method
“Powerful and practical sales advice for anyone in business for themselves. Having seen Peter’s sales method in person I highly recommend that you start implementing these “new rules of sales” as soon as possible”
- Nick Washington Jones
FMR Managing Director Tack TMI- learning and Development Experts
"Simply put, Peter's sales method works. I have witnessed the enormous amount of income it has generated and can thoroughly recommend it to anyone who is in business and needs to make sales"
- Fintan Donohue OBE
Success Through Leadership Ltd
“I can thoroughly recommend Peter’s Sales System. What has impressed me the most is the way the system supports the salesperson, making their life so much easier.”
- David Waugh FMR Owner Hedgehog Concept
Once you have purchased the book, be sure to return to this website to download your additional Book Resources
MEET THE FOUNDER & CEO
About the Author
With over 46 years in sales, Peter Croney has honed his expertise as a Life Insurance salesperson, Sales Manager leading 500+ salespeople, and as a successful entrepreneur and multiple business owner. He has mentored hundreds, sharing his proven sales method—now captured in a powerful book.
Peter’s journey is one of resilience and determination. After a promising career as a young footballer was cut short, he turned to the world of business and sales. Over the years, he built and scaled several businesses, including raising £11 million to acquire and transform an underperforming insurance brokerage into a thriving company, generating nearly £5 million in annual profits.
Through his diverse experiences, Peter developed a unique TRUST-LED SALES method that has generated over £50 million in sales—and made selling one of the most enjoyable parts of his work. His approach is specifically designed for people like him—those who don’t see themselves as traditional salespeople. By focusing on authentic client relationships, Peter’s system makes sales feel natural, stress-free, and incredibly rewarding.
All of this is powered by an automated sales system to streamline the process and drive consistent results.
When he’s not mentoring or writing, Peter enjoys playing football (soccer) and represents England at the Veterans level
Disclaimer
Results are not guaranteed. All content is provided for educational purposes only and does not constitute financial, legal, or professional advice. Individual outcomes will vary.
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