The Moment Trust Breaks (And How to Prevent It)

Trust takes time to build.

But it can disappear in seconds.

Not through major mistakes — but through the small, silent moments where a prospect feels:

• unheard

• misunderstood

• pressured

• uncertain

One drop at a time, trust leaks away.

Why Trust Leaks

Trust leaks when:

• you rush the conversation

• you assume instead of ask

• you push instead of explore

• you prioritise closing instead of understanding

• your follow-up isn’t consistent

Prospects don’t stop responding because they’re not interested.

They stop because they feel disconnected.

The Kevin Plank Philosophy

Under Armour founder Kevin Plank once said:

“Trust is built in drops and lost in buckets.”

The most successful salespeople understand that trust is not a moment — it’s a maintenance strategy.

Once trust leaks, the sale collapses.

But when trust stays full?

Prospects stop shopping around.

They choose you.

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